This is the difference between marching soldiers and ballet. It is a necessary approach in understanding media and technology to realize that when the spell of the gimmick or an extension of our bodies is new, there comes narcosis or numbing to the newly amplified area. The complaints about clocks did not begin until the electric age had made their mechanical sort of time starkly incongruous. In our electric century the mechanical time-kept city looks like an aggregation of somnambulists and zombies, made familiar in the early part of T. S. Eliot’s The Waste Land . On a planet reduced to village size by new media, cities themselves appear quaint and odd, like archaic forms already overlaid with new patterns of culture. However, when mechanical clocks had been given great new force and